Libro nuevo o segunda mano, sinopsis, resumen y opiniones. Historia y ciencias humanas historia universal obras generales teoria, metodologia obras generales. The effect of the printed book on language in the sixteenth century. Comprar libro completo al mejor precio nuevo o segunda mano en casa del libro mexico. Folklore of industrial man 1951, understanding media. Marshall mcluhan 1966 full lecture from gutenberg to batman duration. Pdf lagalaxiagutenbergmarshallmcluhan alan antezana. Published by galaxia gutenberg first published lots of interesting tidbits. Instead of tending towards a gitenberg alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. The chairman of the selection committee was mcluhan s colleague at the university of matshall and oftentime intellectual sparring partner, northrop frye. In commenting on the then soviet union17 mcluhan puts the advertising and pr community on a par with them in so far that both are concerned about access to the media and about results.
The making of typographic man, university of toronto press, 1962. Jonathan zeitler rated it really liked it may 21, a work of insurmountable genius. Sao paulo, editora nacional, editora da usp 1972 390p. The chairman of the selection committee was mcluhans colleague at the university of matshall and oftentime intellectual sparring partner, northrop frye. It popularized the term global village, which refers to the idea that mass communication allows a villagelike mindset to. For the break between the time periods in each case the occurrence of a new medium is responsible, the handwriting terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society. Of particular importance to the oral culture is the art of memory. Im not normally one to advocate dumbing things down to the lowest marshll denominator, but your audience does need to be taken into consideration when writing a book that, as far as i know, was intended for general. The making of typographic man is a 1962 book by marshall mcluhan, in which the author analyzes the effects of mass media, especially the printing press, on european culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a villagelike mindset to apply to the entire world.
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